【コラム】最近オープンした店を見て思ったこと

[Column] What I thought when I saw a recently opened store

This is a rare article that is not very positive.

I wrote this to help me organize my thoughts, so please take a look if you're interested.

Recently in Tainan, I get the impression that there are an increasing number of stores that seem like copies and have no clear concept.

Even when a new store opens, the interior design and concept may seem familiar,

There are many places whose menus make you wonder why they even opened the restaurant.

In Tainan, the physical and mental barriers to opening your own store are low.

It's easy to connect with people who run stores and get advice from them,

There is a lot of respect for people who start their own practice, so I don't feel any strange pressure.

Furthermore, compared to Japan in terms of costs and laws,

It's an extremely easy environment to open and start a business.

On the other hand, I feel like this is giving rise to stores that are too easygoing and haphazard.

``See, opening a store would be cool, right? Let's give it a try?''

I actually talked to a lot of different people,

I want to open a store, but I haven't decided what to sell or what the concept is.

They say this with a straight face.

For me, at least I can open my own shop.

Behind the act of launching a business or brand,

The strong feelings I want to embody,

Or there is strong opposition to the current situation and the problems it poses.

This is because existing services are either insufficient or unable to handle the needs of our customers.

I thought maybe I would choose to do it myself.

That's why I respect people who take action and create something on their own.

I am very interested in the way people think and the lives they have led.

At the same time, what I feel is good is

Of course, the appeal of the products and services they sell is great,

The creator's thoughts and life experiences are deeply reflected in it,

The world the brand aims to achieve is clear and its significance can be felt.

It's often like that.

But when I look at the stores that have opened recently,

I couldn't see at all what the creator wanted to do or embody.

Or the details of what is being said don't match up,

I often see them being made to just look good and look good on Instagram.

And they're unnecessarily expensive just because they look good.

Furthermore, some of these stores have famous designers involved,

Famous stores, bloggers, and influential people

By spreading the word through social media, we were able to attract customers.

It has become a popular restaurant.

Appearance, design, and marketing activities through social media,

I see myself as merely a means to an end.

First, there is a philosophy that you want to achieve and then as a means to embody it,

Design and marketing should be there.

However, what we often see these days is that the means come first,

Things that look good at first glance but have no substance are attracting attention.

What's even more unfortunate is the reality that so many people end up going there.

I think about what is truly good.

In the first place, the value of things cannot be generalized.

It changes depending on each person's needs and their inner ideological and philosophical aspects .

Simply put, if it is something that a person likes or can empathize with, its value increases.

If it isn't, it doesn't feel valuable.

I don't think there's a definite right answer.

That's why I have no intention of enlightening people about the value of anything in particular.

The only thing I'm afraid of is,

It is up to us to judge the value of what is truly good,

Isn’t it just taken from the perspective of others as something that looks good?

In other words, consumers' lack of self-understanding and value judgments based on the perspective of others, including on social media,

It weakens our sense of intrinsic goodness, and eventually

I wonder if I can no longer judge what I like and dislike.

about it.

But when I look at various things, sometimes I suddenly

The majority of consumers are definitely on that side at the moment, followers who go with the flow.

I thought that targeting this area would enable me to develop a more stable business.

I think that way sometimes.

In fact, I think it might be easier this way, since you can track needs that are already apparent.

However, simply making things that are popular at the moment won't change the world.

There's really no point in doing it yourself,

Even if they do use it, they should only use it as a means to an end.

And I pray that one day "this side" will become the right side of the world.

I once again realized that I want to stick to my philosophy.

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